Month: December 2010

• More Video Ads Are Delivered to Viewers in November

  According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population.

• Neverblue Names Eric J. Gerritsen, VP of Sales & Business Development

  Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.

• Email

  How to Avoid the Potential Pitfalls of Email Personalization

  Email personalization is a great tactic. It’s a powerful tool for grabbing the recipient’s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider

• Email

  Email 2011: The Pros Prognosticate

  Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you.

• Broker Roundtable: What Can We Expect from Congress?

  This week’s question: With a new Congress coming in, what kind of legislative climate you expect in terms of privacy, do-not mail laws etc.? What will that mean to business?

• Legal Data Watch: Behavioral Targeting Hot Topic For Next Congress

   

• Bacardi Pushes Leading Brands to Pull Others Along

  Bacardi USA is using its powerhouse brands, like Bacardi Rum, Grey Goose Vodka and Dewar’s White Label, to draw attention to its entire portfolio

• 5 Trends to Watch in 2011

  If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

• News Brief-Aspen Marketing Services

  Aspen Marketing Services named Steven Howard as president of advanced analytics

• Agencies

  Broker Roundtable: Incorporating Social Data Into Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.