Month: December 2010

• Agencies

  CM Listline: Truly Christmas Lists

  What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?

• Agencies

  Make Logo Bearing Freebies Worth It

  Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty

• Even Minus Clicks, Digital Media Works

  If you’re a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don’t click

• Agencies

  Join the Coupon Crowd: Examining the Social/Coupon Connection

  To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon

• Agencies

  When, Where and Why; Tips for Live Events

  Planning a live event? If you want it to be a success, don’t forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively

• Focus On The Right Customers For Maximum ROI

  In technical terms, the recession is over. And depending on which indicators are examined, the economy seems to be on the rebound. The question for marketers, then, becomes