Good Things From Martha: Sub Card Ideas
Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription
Editor’s Note: My Brain on Integrated Marketing
IT ALL STARTED WITH MY BIG HEAD. Specifically, I wear a size 8 1/2. Putting a standard hat or knitted cap on a conk that size is like trying to pull a
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile
Join the Coupon Crowd: Examining the Social/Coupon Connection
To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don't forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively
Short and Sweet: Quick Tips for Marketing Success
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
CM Listline: Truly Christmas Lists
What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?
Look, Up in the Sky
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life
