Month: October 2010

• Agencies

  Aloft Hotels Uses Digital Tags as Sweeps Entries

  Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

• Agencies

  Broker Roundtable: How Reliable Are Income Selects?

  This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

• YouTube Campaign Leaves Orabrush Smiling

  Orabrush is proof that there

• Agencies

  Why Digital Ad Agencies Must Learn to “Play the Market”

  The modern ad agency must possess the capacity to

• Agencies

  Sponsored Goodies for Marathon Runners

  The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course

• Agencies

  Idea to Steal-Thank You Cards

  The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated

• Agencies

  Digital Technologies That Help Build Consumer Loyalty: Study

  In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

• Agencies

  Groupon Social Coupons Unprofitable for One-third of Marketers: Study

  Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

• Mobile

  The Mouse Goes Mobile: Disney Embraces PDA Marketing

  Disney may be a small world after all, but it takes big people to access it, especially via mobile devices.

  Disney

• Cracking the C-Suite: Finding the Right Exec to Close the Sale

  Even in today’s economy, there is business out there. Identifying and engaging the right decision-maker, at the right time, is more vital than ever.