Month: October 2010

• Agencies

  Pull the Trigger on Abandoned Carts

  Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their

• Agencies

  Facebook Goes Places: Implications of New Geo-Social Features

  It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places

• Social

  Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

  In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

• Brand, Buzz and Bookings

  February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to

• Social

  The Chieftains

  How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

• Data & Analytics

  Picking Up Chicks: How Brands Relate to Women in Social Media

  If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want

• Agencies

  Idea to Steal: California Pizza Kitchen Coupon

  The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that

• The Anatomy of Canon’s 2D Bar Code Promotion

  With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

• Halloween Spending Expected to be Up

  Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year