Month: October 2010
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An Apple For The Teacher: Christine Slusarek On Magazine Lists And Marketing Students
There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct marketing at New York City’s Fashion Institute of Technology (FIT) for six years. As part of her syllabus, she draws on more than 25 years’ experience, including the last 20 at Time Consumer Marketing Inc., where she currently serves as executive director of list and database marketing.
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Email
The Case for Digital Technology Integration
If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.
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Agencies
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Agencies
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Agencies
Fear Factor: Clients Are too Cautious, Say DM Creatives
In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct