Palmer Joins KnowledgeBase

September 23, 2010 |  by Chief Marketer Staff

KnowledgeBase Marketing has hired Barbara Palmer as senior vice president of marketing. In this newly created position encompassing marketing strategy as well as marketing and corporate communications, she will be part of the senior leadership team. ...

Broker Roundtable: Will List Discounting Continue?

September 23, 2010 |  by Chief Marketer Staff

This week's question: In the past year or two, some mailers have been willing to discount their list prices to stay in the mail. Will this continue or do you see things stabilizing at all?