Month: August 2010

• Agencies

  As Seen on TV—And Beyond: DRTV Trends and Tips

  DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

• Behind the Scenes at the Latest DEWmocracy Campaign

  The people have spoken, and Mountain Dew’s newest citrus flavor, crowd-sourced for a year and due to hit store shelves in late August, is White Out. But

• Agencies

  Idea to Steal: Package Deal

  Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

• Agencies

  Events: Dirty Streets Make Great Canvases

  City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company

• Agencies

  Vehicle Shopping Tips for Your Next Road Show

  When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

• Agencies

  Ben & Jerry’s Lids Sinc With iPhone App

  Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

• Agencies

  NWF Moves Quickly on Spill With Direct Mail

  Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening

• Email

  E-mail Metrics That Matter

  For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even

• Agencies

  Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI

  When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

• Agencies

  Phone-Based Analytics Ring True

  Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between