Month: August 2010

• Android Surges, iPhone Still Sexy

  Smart phones have now reached a quarter of the U.S. mobile-subscribing population, according to Nielsen. While Android has continued its surge, the iPhone remains the most appealing smart phone on the market.

• Internet Explorer, Safari and Opera Gain in July, Firefox and Chrome Lose

  According to NetMarketShare, Internet Explorer, Safari and Opera all experienced a small bump in market share in July, while Firefox and Chrome were knocked down.

• Mattel Builds Social Media Whirl around Barbie Video Girl

  Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt

• Agencies

  Broker Roundtable: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business?

  This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

• July’s Top Five Articles

  The five most popular Directmag.com articles in July

• Expert Advice: Pros and Cons of Going Global Online

  American businesses are reluctant to expand beyond U.S. borders. But given that overseas companies don

• Mobile

  Going Mobile with Loyalty Rewards

  So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

• Digital

  Increase Accountability With Micro Strategies

  As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.

• Adult Swim & Kia Soul

  2010 Pro Awards Finalist; Best Creative

• Yahoo! Yodel Studio

  2010 Pro Awards Finalist;