Sum of all Thrills: 2010 IMA winner

|  by Chief Marketer Staff

2010 IMA Award Winner, Integrated Promotion | Raytheon partnered with Walt Disney World to open a MathMovesU.com attraction at Epcot. The simulated thrill ride, called The Sum of all Thrills, lets visitors use math to design and then experience their creations in a state-of-the-art robotic simulator

American Express OPEN Forum: 2010 IMA winner

|  by Chief Marketer Staff

2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource