Day: April 22, 2010

• Icelandic Vodka Offers Trip to Iceland

  An enterprising Icelandic vodka maker is tapping into all the media coverage focused on Iceland as ash from the volcano there disrupts air travel across the globe

• Teen Texting Rates Hit the Stratosphere: Research

  Saying that teens loving texting has all the dramatic impact of saying the sun will rise in an easterly direction tomorrow

• Octagon Promotes and Hires New Execs

  Octagon, the sports and event marketing agency, has announced a number of promotions and has hired a managing director for Greater China

• Mobile Bucks Downward Media Consumption Trend

  U.S. consumers spent less time with all forms of media in 2009, save one: mobile.

• Business Transition from Social Media Tactics to ROI

  Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics – this year, it concerns return on investment.

• Android Ad Requests Boom, Connected Devices Major Source of Mobile Impressions

  According to Millennial Media’s recent “Mobile Mix” report for March, connected devices like the iPad account for a major portion of mobile impressions.

• Week in Review

  Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

• Chucks Challenge Update

  Digital Moses’ Chucks Challenge at ad:tech San Francisco is over now, but you can take a look at all the lovely Chucks-donning women at the Digital Moses Facebook Fan Page.

• The Price of Friendship – Part 2

  In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…

• The Price of Friendship – Part 1

  This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…