Day: April 22, 2010

• The Price of Friendship – Part 2

  In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…

• The Price of Friendship – Part 1

  This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…

• People In The News: Loyalty Lab, Adenyo, American Teleservices Association

  Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.

• Data Landscape Shifts As Salesforce Buys Jigsaw

  Salesforce.com’s $142 million acquisition of Jigsaw gives the customer-and-prospect management software firm a source of business executives contact data. How the deal will change the way this source of prospecting data is made available remains to be seen.

• Agencies

  Meet the Broker: Becky Hagadorn

  Today we meet Becky Hagadorn, senior account executive at Catamount Group, which was acquired by online marketing services provider EWay Direct in March, 2009.