March 2010 - Page 20 of 22

Reed Business Information’s Data Unit Links With DM2-DecisionMaker

Mardev, the international marketing and data services division of UK-based Reed Business Information, will join forces with DM2-DecisionMaker, the list management and marketing services division of Reed Business Information-US.

ExactTarget Acquires Twitter Monitoring Firm CoTweet

E-mail marketing firm ExactTarget has acquired CoTweet. Financial terms of the acquisition were not announced.

Agencies

USPS Proposes Delivery Cut, Rate Hike in 2011

The U.S. Postal Service Tuesday proposed a number of changes to keep it operational over the next 10 years including a “modest” but unspecified exigent rate increase in 2011 and cutting out Saturday mail delivery.

Alcone Hires Teal Williams as Senior VP

Alcone Marketing Group has named Teal Williams senior vice president, director of account services for Alcone/East

News Briefs

WORLD WRESTLING ENTERTAINMENT and SLIM JIM: have signed a one year promotional deal for SlimJim to be the Official Meat Snack of WWE, the presenting sponsor of WWE’s WrestleMania XXVI

The Right (and Wrong) Way to Slice Your Budget Pie

At the close of 2009, tens of thousands of enterprises throughout the United States were faced with allocating marketing budgets for 2010. They undoubtedly considered the costs of messaging by various channels, and then divided their dollars accordingly – channel by channel, dollar by dollar. But the siloed, disconnected, multichannel approach to budgeting based on macro-statistics doesn’t quite hit the spot.

How to Be a Good Client for Your PR Agency

Once a public relations firm is hired, it’s important for internal marketing managers to realize the crucial role they play in the success of their agencies. So how can you be a good client for your PR agency?

Agencies