Month: March 2010
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Datran Media Hires Include Senior VP of Mobile and Social Media
Datran Media, a digital marketing technology company, has made a number of changes to its senior management.
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J.C. Penney Promotions Include Head Of Online Business
J. C. Penney Company, Inc. has promoted John J. Tighe to senior vice president and general merchandise manager of its Home business.
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Quad/Graphics Buys Stake In Printer HGI
Quad/Graphics will purchase a minority interest in commercial printer HGI Company.
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After Bankruptcy, Worldcolor Trims Net Loss
Worldcolor, which went into and emerged from bankruptcy in mid-2009, generated a net loss for the year of $154 million, a significant improvement over the $1.66 billion net loss it posted in 2008.
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Nike Ties Boot Sales to Access to World’s Top Footballers
Nike is tapping into the extraordinary passion around soccer to introduce a new boot that allows those who purchase a pair exclusive access to the training practices of some of Brazil’s top footballers
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Make the Most of What You’ve Got
So I saw this quote the other day.
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Email
The iPad and E-mail: What You Need to Know
When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product.
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Acxiom Launches Online Sales Leads Service
Acxiom Corp. has debuted MySalesHero.com, an online sources of consumer and business leads.
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Web Analytics Association Offers Social Media Definitions For Comment
The Web Analytics Association is offering suggested standard definitions social media advertising, marketing and communications measurement.
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Agencies
Yankee Candle Hires Gregory Hunt As CFO
Gregory W. Hunt will be joining The Yankee Candle Company, Inc as executive VP of Finance and CFO.