February 2010 - Page 14 of 26

Taking Stock of Advertising’s Big Day

Thinking back to the not so distant past, namely the time when digital video recorders didn’t exist and the web didn’t know exactly what it would be when it grew up, you could argue that Super Bowl ads played a greater role in the…

Agencies

Tom Curley Joines NewPage As President And CEO

Tom Curley has joined NewPage Corp. as its president and CEO.

Cobalis Picks Sandino Group To Manage PreHistin DRTV Effort

The Sandino Group will manage a direct response TV campaign promoting PreHistin, an anti-allergy product.

Good Year For GSI Commerce As Losses Shrink

GSI Commerce, which provides e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer enterprises, generated just over $1 billion in 2009, up from $966.9 million in 2008.

ComScore Acquires ARSGroup As Sales Grow

Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.

InfoGroup Q&A Sheds Light On 2010 Goals

InfoGroup CEO Bill Fairfield expects low-single-digit organic growth for his company in 2010, according to an earnings call transcript. More, including The Thursday Morning Quarterback

Agencies

IWCO Direct Acquires Transcontinental Direct’s US Operations

IWCO Direct, a direct marketing solutions provider, has inked an agreement to acquire Transcontinental Direct’s US operations.

Agencies

Intercontinental Takes Loyalty Fight Straight to Hilton

The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena

Agencies