Month: December 2009

• Agencies

  Salvation Army Rings Up Credit Card Kettles

  The Salvation Army has a new tool in its holiday fundraising arsenal—credit card kettles.

• Tropicana Entertainment Names Zamarin CMO

  Tropicana Entertainment LLC has hired David Zamarin to serve as senior VP and CMO.

• ComScore, Information Resources To Online Ad Evaluation Tool For CPGs

  ComScore and Information Resources Inc. have teamed up to create an offering that measures the effectiveness of online advertising campaigns in building sales of consumer packaged goods brands.

• Agencies

  Direct Operations Take Loss At Gander Mountain

  Third-quarter direct response operations recorded a $2.3 million net loss at Gander Mountain, while the outdoors products marketer

• Mobile

  Wendy’s To Offer Mobile-Based Coupons In Northeast

  Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.

• Agencies

  Mail Stream: December 22

  The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks

• Agencies

  Look for More Data Diversity in the Years Ahead

  There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

• International Consolidated names Remer CFO

  International Consolidated Companies, Inc. (INCC) has named Stanton Remer its CFO.

• MMAC To Acquire Education Products Marketer Trudy

  MMAC, LLC will acquire Trudy Corp.

• Email

  StrongMail Acquires The Email Advisor

  StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization