Month: December 2009
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One Week to Go! 2010 Promo Interactive Marketing Awards
The Call for Entries for the 2010 Interactive Marketing Awards begin January 4. The program honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive campaigns play in motivating consumer response …
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Agencies
Online Apparel Retailer Bluefly Gets $15 Million Infusion
Rho Ventures will purchase $15 million of newly issued common stock from Bluefly Inc., an online apparel retailer.
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Email
Stupid Magilla Watch: Correcting Two Years of Egregious Inaccuracy
It is truly a sad day in Magillaville.
It came to my attention last week that I have been repeatedly misreporting a fact for the last two years and it
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Email
Analyst Daniels Resigns from Forrester
David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.
Word on the street is he hasn
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Email
Stupid Subject Line Watch: Promoting a Non-Event
Commercial e-mail subject lines using the term
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Sears, Kmart Make a Play for Last-minute Buys
With retail clocks ticking down to Christmas Eve and with the East Coast digging out of a record-shattering weekend snowstorm, Sears Holdings
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7 Ways to Improve the Pop-Up Experience
If two-thirds of all purchases are unplanned, as shopping expert Paco Underhill contends, then why should retail be so static? Consumers want multiple points of access to their shopping needs
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Six Million More Seniors Online
While people 65 and older still make up less than 10% of the active Internet universe, their numbers are on the rise, according to Nielsen
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News Briefs
DEL MONTE FOODS and DEL MONTE BRAND: have signed Food Network TV host and author Dave Lieberman