Meet the Broker: Jennifer Rickard
Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.
Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.
Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council.
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program
Tougher restrictions have come down on companies offering gift cards
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use
The stormy economy has put a hurtin’ on promotional products sales
CognitiveData has hired Mike Roberts to serve as client engagement leader.
The Sharper Image announced that Camelot Venture Group has designed, developed and launched The Sharper Image