Month: October 2009

• Ready, Fire, Aim—Wrong!

  Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

• WEB

  Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

• See You in San Diego?

  AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

• Email

  Autobytel Re-Launches E-Mail CRM Program

  Autobytel Inc., an automotive marketing services company, has re-launched its Email Manager program.

• Agencies

  Nautilus Abandons Commercial Sales, Focuses On Consumers

  Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.

• DMA Sends Second Solicitation For Proxy Statements

  The Direct Marketing Association, which is attempting to stave off a proxy challenge from board member Gerry Pike, mailed a second request for proxy statements early Wednesday morning.

• The Incentive Landscape

  If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of…

• PLYmedia Introduces New Ecosystem for Online Monetization with First Web Video Affiliate Network

  PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

• The Big, Bad World of Online Pharmacies

  According to a recent report released by MarkMonitor, an enterprise brand protection company, the vast majority of online pharmacies is uncertified and offer suspiciously low prices.

• Social Networking Sites Gobble Up More Time, Ad Dollars, Lead to More E-Mail Use

  Nielsen has recently unveiled loads of information related to online social networking sites, including reports on increased time and ad dollar spent on them, users’ demographic information and a surprising finding that increased use of these sites leads to increased use of e-mail.