MORE ISNOT ALWAYS NECESSARY
In your marketing, do you overwhelm your customer base with the fancy stuff, or do you keep it simple and easy for them to digest? And in this rough economy,
How to Measure Your Catalog Marketing Results
Remember the “good old days,” when figuring out a catalog's ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa's got a brand new bag of metrics to contend with
Flying High
Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing
Sears Gets Social With the DIY Market
Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged
Crayola Goes Back to School With Social Media
The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It's no day at the sandbox for kids, either
CATALOG
Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog's ROI simply meant looking at the sales resulting from the actual
IS THE BOSS CAMERA READY?
I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence
Ready, Fire, Aim—Wrong!
Sure, if at first you don't succeed, try, try again. But isn't it a better idea to get it right the first time? That's where a strong marketing plan comes
WEB
Let's Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month
See You in San Diego?
AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It's the same for folks in the direct
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