Month: October 2009

• MORE ISNOT ALWAYS NECESSARY

  In your marketing, do you overwhelm your customer base with the fancy stuff, or do you keep it simple and easy for them to digest? And in this rough economy,

• How to Measure Your Catalog Marketing Results

  Remember the “good old days,” when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa’s got a brand new bag of metrics to contend with

• Agencies

  Flying High

  Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Crayola Goes Back to School With Social Media

  The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either

• CATALOG

  Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual

• IS THE BOSS CAMERA READY?

  I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence

• Ready, Fire, Aim—Wrong!

  Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

• WEB

  Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

• See You in San Diego?

  AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct