Month: October 2009

• Digital

  The New Real Deal

  Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

• JetBlue CMO Wins Sweeps

  Thank you to everyone who participated in our reader survey/sweepstakes this summer

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Crayola Goes Back to School With Social Media

  The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either

• CATALOG

  Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual

• Ready, Fire, Aim—Wrong!

  Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

• WEB

  Let’s Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

• See You in San Diego?

  AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

• DIRECT MAIL

  STAND OUT U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly,

• Agencies

  Ways to Make Your Mail Get Noticed

  U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope