Month: October 2009

• Mobile

  Epsilon, Air2Web Team on Mobile Services

  Epsilon the database marketing services firm, has joined forces with Air2Web, to offer opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development.

• Agencies

  McDonald’s Essay Contest Offers Kids Trip to Winter Games

  McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets

• Agencies

  P&G to Market with Olympic Team USA Athletes

  Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver

• Staff Additions Planned by 34% of Ad/Marketing Execs: Study

  A new survey has found that 34% of ad and marketing execs said they plan to hire in the next 12 months

• Capitalizing On The Power of Pop Culture

  During times of recession, history has shown that pop culture brands will often thrive. Now one might assume that this is simply because consumers decidedly pull back on the bigger ticket items—like vacations

• News Briefs

  SUBWAY RESTAURANTS: has inked a deal with NBC Sports that includes co-branded promotional segments featuring Subway Famous Fan Michael Phelps and brand ambassador Jared Fogle

• DMA Takes Proxy Fight To Telephone

  The Direct Marketing Association has added telemarketing to the outreach channels it is using to gather proxy votes. Several voting members reported receiving calls Wednesday evening.

• MEMOLINK, INC. CHANGES CORPORATE NAME TO ADPERIO AND LAUNCHES NEW WEB SITE

  New corporate identity reflects company’s unique approach to online advertising

• 

  Fake Blogs – What’s At Risk

  In chatting with a friend in the industry, they remarked how it seemed to them that the FTC operated two years in arrears. They looked at this week’s earlier announcement regarding the updating of the FTC’s Guides Concerning…

• FTC Revises Endorsements and Testimonials in Advertising

  On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn’t come…