The Direct Marketing Association has updated its ethics guidelines for online behavior and mobile marketing practices. Adherence to the new guidelines, which were approved by the DMA
LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil
The good news is that direct marketing
Consumers plan to shop earlier, spend less and give to fewer people this year. These were among the most telling findings in Performics
Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What's the reality in today's marketing world? The union of direct and digital marketing.
Martha Stewart has a simple goal for her company: omnipresence.
