Month: September 2009

• Agencies

  MTAC, USPS Launch Survey On Five-Day Delivery

  The Mailers Technical Advisory Committee (MTAC) and the U.S. Postal service have launched an industry survey regarding cutting back mail delivery to five days a week.

• Agencies

  Delia’s Second-Quarter DM Revenue Up, Margin Down

  By Richard H. Levey
  Delia’s, an apparel marketer focused on the young women’s market, generated $45.7 million in revenue during second quarter 2009, up from $44.6 million a year ago. What this has to do with the date Thanksgiving falls on, along with The Social Secretary’s Take, follows.

• Agencies

  PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives

  As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey