Month: September 2009

• Humans Still Wanted in Online Shopping Experiences

  Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be.

• Brown-Forman Hires a New CMO

  Brown-Forman, the marketer of Jack Daniel’s and Southern Comfort, has hired John Kristin “Kris” Sirchio as its chief marketing officer. The post takes effect Nov. 16

• Ramesh Lakshmi-Ratan to Leave DMA COO Post

  Ramesh A. Lakshmi-Ratan, the Direct Marketing Association

• GSI Commerce Acquires Pepperjam

  GSI Commerce Inc., an online marketing services firm, has acquired Pepperjam, an affiliate marketing network and interactive marketing agency.

• Agencies

  Jos. A. Bank Income Surges 41%

  Jos. A. Bank Clothiers Inc. posted net income of $12.5 million for the second quarter, a 41% surge over net income of $8.9 million in the prior year.

• Blyth Reports $15.6 Million Loss in Quarter

  Blyth Inc., a direct marketer of home fragrance products, posted a net loss of $15.6 million for the second quarter, compared to net income of $3 million for the prior year.

• EDiets.com Taps Karlin and Pimsler for DRTV Effort

  EDiets.com Inc., a provider of online weight loss services, has chosen Karlin and Pimsler for direct response television advertising for its meal delivery service.

• Agencies

  Meet the Broker: Kerry Tranfa

  Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she

• Listline e-Newsletter 9/2

  Infocus Lists has taken over management of this file which names 14,260 medical professionals. The file was previously managed in-house

• Paid-Content Wars Heat Up

  As the Pittsburgh Post Gazette becomes the latest newspaper to delve into charging for online content, the Newport Daily News is reporting that its much-criticized move to bolster print by charging online readers higher fees is working.