Month: September 2009

• P&G Adds Big Name to U.S. Olympic Team Sponsorships

  Procter & Gamble said yesterday that it has become an official sponsor of the U.S. Olympic Teams for the 2010 Winter Games and the 2012 Summer Game

• Agencies

  Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest

  A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship

• Alcone Opens SF Office/Hires Lori Leiva

  Alcone Marketing Group has opened an office in San Francisco and hired Lori Leiva as the manager

• News Briefs

  INTEGER GROUP AND M/A/R/C RESEARCH: have released a report finding that consumers are seeking “convenience over value”

• Agencies

  Sears Seeks “Laundry Extremes” in Kenmore Video Contest

  Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

  Three winners will receive appliances from the Elite line.

  People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

  Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.

• 

  Gmail Fail. Who Wins?

  Something unusual happened Tuesday, September 1st, an April Fool’s joke that didn’t involve any actual joke. It doesn’t sound like much really, but it turned out to be quite an unusual experience. We all know that Google isn’t perfect, and…

• The Missing Super Affiliate

  At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves…

• US Advertising Fell 15% in First Half of 2009

  The Nielsen Company reported earlier this week that ad spending in the U.S. dropped 15.4 percent in the first half of 2009 compared to the first half of 2008, with Cable Television the only media category to see an increase.

• Social Networking Sites: More Than 20% of Ad Impressions, Led by MySpace, Facebook

  According to comScore, social networking sites accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook driving the large majority of these impressions.

• Humans Still Wanted in Online Shopping Experiences

  Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be.