Internet Explorer Losing More Ground
While Microsoft may be making headway with its new Bing search engine, its Internet Explorer Web browser is seeing a marked decline in use.
E-Mail Marketing Open Rates Declining
Worldwide e-mail marketing open rates sagged to 12.52 percent in the second half of 2008, according to a recent report released by MailerMailer.
Coldwell Banker Says, “Touch This” and Find a New Home
Coldwell Banker Real Estate LLC is hosting an interactive billboard in New York’s Times Square that displays requested home listings in real time
Taco Bell Partners with the NBA
Taco Bell has signed a deal to become the official quick service restaurant of the National Basketball Association
Travelocity CMO Joins Skyfire As CEO
Jeffrey Glueck, the former chief marketing officer for Travelocity, has joined Skyfire as CEO.
Digitas Hires Liz Ross, Expands Current CMO’s Duties
Liz Ross has joined digital marketing agency Digitas as chief growth officer.
E-Mail Delivery, Open Rates Up, Clicks Down
First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic's Take, follows.
Interactive Marketing Will Cannibalize Traditional Channels: Forrester
There’s bad news for those who sell traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media. More, along with The Audience's Take, follows.
Meet the Broker: John Ahern
Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he
