MarketLeverage Announces The Online Advertising Industry’s First Affiliate Help Videos
GreenLinksTM tutorial video program, the online advertising industry’s first interactive video educational tool.
Lessons Learned From The Frontlines of eCommerce
It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.
Advantages of Building a LIST
Email marketing: it has quickly become one of the hottest new industries of the past decade, with more people than ever before seeing substantial returns on this investment.
Steve Richter, Part 2
We continue with our conversation with Steve Richter, President of Media Breakaway, the parent company of affiliate.com and other high growth divisions.
Steve Richter, Part 1
Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve...
Could One Unpopular Decision Derail the Obama Marketing Train?: Pro Shop Blog
If President Obama could endorse products he’d probably become the richest man in the world in a very short period of time. But since he cannot, others have been perfecting the art of profiting from his words and likeness.
Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.
Corporate Graphics Closes Plant, Axes 27
Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports.
Financial Direct Mailings Fall: Mintel
The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.
Sybase Acquires Paybox, a Mobile Payment Processor
Sybase Inc. has acquired Paybox solutions AG, mobile payment systems provider.
