Topic

Month: November 2008

  • The Social Success of Obama

    The Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world. Here’s how one analyst views it, and how she believes marketers could use social media to the same success the Obama campaign did

  • Agencies

    Banks Increase Direct Mail Advertising

    Banks typically increased direct mail advertising volume during the third quarter, according to Mintel Comperemedia.

  • ZoomInfo Offers List Data Licenses

    Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It

  • THQ Inks Deal for Ads Inside Computer Games

    Computer game developer THQ Inc. has signed a multiyear contract with Massive Inc. to develop in-game advertising promotions. Terms have not been released.

  • Tom Williams Leaving CFO Post at Affinion Group

    Tom Williams, chief financial officer at Affinion Group Inc. is stepping down from his post before the end of this year.

  • Agencies

    In Copy, It’s All About Them—The Customer

    “Your credit history speaks for itself!” I couldn’t believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.

  • In-bound From Obama: 10 Ideas for 2009

    You think your marketing mission is tough? Try being Barack Obama back in 2007. But as history tells us, he’s soon to be sworn in as our 44th president. Here’s what worked for Obama, and how it may relate to your own game plan.

  • Fundamentals of Digital Asset Optimization

    Goodbye, SEO, you’re about to be replaced by a new tactic: digital asset optimization. This is where marketers look to extend their Internet presence significantly by seeing how their Web site and domain names are integrated with their other online properties. Here’s why the change is coming, and what you need to jump on the bandwagon.

  • A New Year’s Resolution for Designers

    Marketers typically invoke design too little and too late. Traditional brand design, like advertising, interactive, and retail, is generally left for the end of the project cycle…after a program has been vetted through your entire organization. Here’s how you can turn it around in 2009.

  • The Seasonality of Search Engine Competitive Intelligence

    The critical holiday season seems like a perfect time to leverage the competitive intelligence available from search engine marketing. Savvy marketers know search can reveal often overlooked advertising opportunities all year long. Here’s what you need to do as you head into the holidays.