November 2008 - Page 28 of 33

Bigger isn’t Always Better When it Comes to Your Customer List

Your mother was right, good hygiene is important.

And as experienced mailers and marketers, we all know the value of a good list scrub, don’t we?

Listline e-Newsletter 11/03

Names and Addresses Inc. offers this master file of e-mail addresses from North American Affinity Clubs.

Antismoking Groups Flare over Pink Cigarette “Purse Packs”

Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.

Agencies

Sprint to Run Live NFL Network Games

NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.

Kraft Uses Bloggers in Velveeta Recipe Challenge

Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.

Boomers Don’t Download Videos: Survey

Boomers don’t dig downloading videos, but more of them are playing video games these days.

Agencies

Wal-Mart, P&G Still Tops for Marketing Strength: Survey

Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.