November 2008 - Page 21 of 33

U.S. Mothers Cutting Back Household Spending: Survey

Two out of three mothers report cutting out household purchases that are not absolutely necessary, according to an online survey conducted in early October by ad agency Allen & Gerritsen.

News Brief

CLEAR CHANNEL RADIO: will air previews of debut albums from last year’s “American Idol” finalists prior to their release dates this month

Marketers Need to Adapt to New Economic Conditions

Marketers need to be ready to adapt and innovate to manage and exploit new market conditions. Here is how marketers can avoid making knee-jerk reactions and give added value in even the tightest of economic times

Hip Tips for Cheap Chic Marketers

As consumers continue to pull back on spending and opt for cheaper alternatives to high-end items, retailers are scrambling to reposition themselves as “cheap chic” in an attempt to prop up flagging sales. With competition in the space fierce, here’s what you can do to make sure your upscale branding works

Miller High Life Goes On a Loyalty Binge

Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

Digital

Expanding the Reach, Not the Labor, of Online Ads

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?

Agencies