Supermarket News)— Elizabeth, NJ—Wakefern Food Corp.’s ShopRite banner has launched a weekly circulars widget

PUTTIN’ ON THE HITS: the hit TV series, is once again searching for the best Lip Sync look-a-like performers across the country

What if the United States of America was a brand? As a marketer, what would you do to fix it? Here’s what one marketing executive would do to get Brand America back on track

To better understand how user behavior is evolving, Razorfish conducted in-depth interviews with users between the ages of 18 and 34 who exhibit a high propensity for using a variety of digital platforms. Here are six online behavioral changes gleaned from this group

When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s…

Canada Post has begun offering social networking marketing services for direct marketers who want to establish e-commerce stores at Secondlife.com, as well as list-related services.

InfoGroup Inc. reported a preliminary $1.7 million operating loss for the third quarter that ended Sept. 30, which included $10.2 million in severance paid primarily to former CEO Vin Gupta, as well as $4.1 million to pay for his legal expenses.

With more than 60,000 mailing lists on the market and 40% of your direct marketing success contingent on your choice of lists, you need strategic intelligence to make the best list purchasing decisions