ARMAAN SWISS DIAMOND WATCHES: has signed Olympic gold medal basketball team member Dwight Howard as its official NBA brand ambassador

The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment (ROMI) measurement is just that type of metric.

You can promise your customers the world. But you need to communicate how and what you're going to do to make them choose you over the competition. Here's how you can make those pillars of promise become more than empty guarantees.

Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactions and customer service. But these messages are often sent without any knowledge of each other, much less coordination. E-mail centralization can overcome that hurdle.

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

Despite all the recent sour economic news Internet media budgets are continuing to grow. Confidence in online marketing and search optimization tools and services beat Wall Street's woes.

Direct mail enhances search engine marketing response for advertisers, according to study findings released by Britain

Casual Male Retail Group Inc. has begun launching Web sites to expand sales in the European Union. It launched its first Web site in the United Kingdom and more Web site launches are planned later this week in Germany, France, Italy, Spain and the Netherlands.

CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time

Baudville Debuts Pleasantrees, North Shore