New Eye-Tracking Test Results: E-mail Campaign Click Patterns Surprise
MarketingSherpa's research team has just completed an all-new round of eye-tracking tests, this time on e-mail design. We went into the eye-tracking lab
MarketingSherpa's research team has just completed an all-new round of eye-tracking tests, this time on e-mail design. We went into the eye-tracking lab
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,
As Wal-Mart takes organic foods mainstream and Whole Foods Market sources organic produce from China and New Zealand, is organic food about to gain or lose its credibility?
Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.