E-mail Marketers Showing Holiday Restraint
As the volume of holiday print catalogs threatens to break the backs of America
As the volume of holiday print catalogs threatens to break the backs of America
Anti-spammers are claiming a recent court decision against e-mail activist Mark Mumma in favor of marketer Omega World Travel is clear evidence that the federal Can-Spam act is a disaster.
Ten years after embracing permission-based list building—albeit, often at gunpoint— mainstream marketers are still starving for data on their e-mail customer files, according to a new survey.