Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.
Are You a New-Media Marketing Maven?
If you think it’s not easy keeping up with the fast-changing landscape of new media and the technologies that enable them, you’re right. A few years ago, no one had even heard of MySpace or YouTube
BrandAnimation: Changing the Rules of Engagement
Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?
Customer Data: Protect Your Assets
You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.
The Future’s in the Mail
(Direct) If there's one consistent aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.
E-mail’s Still King
(Direct) Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again.
Web 2.0: What It Really Means to You
(Multichannel Merchant) Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well.
A Public Relations Primer: What NOT to Do
Those of us in public relations like to generally think of ourselves as positive people, striving to see the silver lining in everything.
