Day: December 1, 2006

• Agencies

  Communications That Count

  THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.

• Agencies

  E-mail’s Still King

  Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services

• Agencies

  Wake Up Call

  Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International

• Correction:

  In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy

• Agencies

  Lost No More

  ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

• Xtra

  11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.

• Agencies

  Going for Gold

  There’s an old saying that Timing is everything, and truth be told, it really is.

• Agencies

  Name Games

  A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

• Agencies

  LISTLINE

  NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names

• Agencies

  Feds Side With Utah in Registry Battle

  IN A MASSIVE BLOW TO EFFORTS to have Utah’s do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state’s