ROI Buffet
What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.
Tyson to Cut $110MM in Costs
Tyson's new CEO Richard Bond last week announced plans to cut $110 million in spending as he brings Tyson back to a "commodity mindset."
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
Baja Fresh Rolls Out New Loyalty Program
Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.
More than 75% of All U.S. Adults Now Online: Poll
An estimated 172 million adult consumers access the Internet, either through connections at home, the office, school, libraries or coffee shops, according to a new poll. The figure marks a 5% increase from last year’s level.
Internet Advertising Hits Record
Internet advertising revenues hit a new record of $3.9 billion for the first quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers announced today.
Infinity Acquisition Corp. Buys Interest in RD Inc.
Infinity Acquisition Corp., Inc., Boca Raton, FL, has purchased 51% of RD Inc., a Web marketing and services company based in San Diego.
Janet Barker-Evans Named DM Woman of Year
The Chicago Chapter of Women in Direct Marketing International has named Janet Barker-Evans its Direct Marketing Woman of the Year.
Redcats USA Extends Contact with Quebecor World
Redcats USA, has extended its realtionship with Quebecor World Inc.
