Short Cuts

|  by Chief Marketer Staff

The American Teleservices Association has launched a blog on its Web site for association members. The blog is accessible through http://ataconnect.org/ata-blog.html. Latin-Pak, a co-op mailing firm, has debuted Latin-Pak Electronica e-mmercials, e-mail ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

TravelSmith Introduces IOS TravelSmith's new catalog IOS (Individual Original Style) targets women with comfortable, fashion-forward clothing. Vibrant colors and dramatic patterns dominate the 48-page debut. Apparel items range from camisoles ($36) and ...