AARP Picks First Hispanic Celebrity Endorser

May 4, 2006 |  by Chief Marketer Staff

AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members.

Heating Up Summer Travel

May 4, 2006 |  by Chief Marketer Staff

With fuel costs spiking the cost of both air and highway travel, tourism brands are fielding sweetheart offers to get vacationers to leave home this summer.