Topic

Day: May 1, 2006

  • Trade Off

    Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing

  • Buffing brand appeal

    Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

  • the Beat goes on

    It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster’s showcase at the Digital Life

  • Bullet Proofs

    There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,

  • Shoppers Redefine Retail

    Consumers have redefined retail classes of trade, and Cannondale Associates has been taking notes. Retail consultancy Cannondale last month released a

  • Illusionary Wonder

    A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

  • PROMO Xtra

    Excerpts from our e-newsletter 4/24 Visa International’s newly signed $200 million sponsorship of Fedration Internationale de Football Association World

  • Pizza with Everything

    7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

  • Crunch Time

    ConAgra boosted Orville Redenbacher’s popcorn sales 23% when it leveraged the popularity of ABC’s Lost drama series with a Lost in Hawaii sweepstakes

  • Burger King & the NFL

    An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food