Day: May 1, 2006

• Mail Stream: A Report on Incoming Direct Mail

  Restoration Hardware Heads Outdoors The retro-contemporary home cataloger Restoration Hardware mailed a brand new specialty edition with “Outdoor” tacked onto its name. The 88-page “Premier Edition” of Restoration Hardware Outdoor showcases several …

• All Aboard

  Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer’s

• Illusionary Wonder

  A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

• Burger King & the NFL

  An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

• Top Cats

  The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular

• PROMO Xtra

  Excerpts from our e-newsletter 4/24 Visa International’s newly signed $200 million sponsorship of Fedration Internationale de Football Association World

• Buffing brand appeal

  Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

• Crack Down

  Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to

• from Boardroom to Bonanza

  The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),

• Get back

  One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of