141 Worldwide has bought K&L Field Marketing to expand its on-the-street reach.
K&L President Sheila Hartnett joins 141 as managing director, and K&L VP Pam Morrisoe stays on as VP.
Terms were not disclosed.
K&L will adopt the 141 Worldwide name. The 14-year-old agency has 15 service offices (housing regional managers) in the U.S. and Toronto and specializes in trade shows and road shows; live events; mall tours; in-store demos and retailtainment; retail training; and nightlife marketing.
141 shares six clients with New York-based K&L: Kraft Foods, Boeing, Unilever, S.C. Johnson, American Express and Motorola.
New York-based 141 has been eager to expand its in-market infrastructure.
“With the endless ways consumers can be reached today and the barrage of messages thrown at them, creating face-to-face brand interaction has become one of our most powerful tools,” said 141 CEO Rick Roth in a statement. Adding K&L “reinforces our commitment to developing media-neutral brand programs which … create critical moments of truth at the street level.”
WPP-owned 141 ranked No. 45 in the 2004 PROMO 100 with estimated net revenues of $35 million.
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