The Mars Agency – An indie founded in 1972 that leverages shopper insights to churn out results for clients. Take the promo for Chobani who wanted to bring new users into the Greek yogurt category using its Olympic sponsorship and the shopper insight that there’s an Olympic spirit in all of us. Team USA athletes eat Chobani while training, including snowboarder Lindsey Jacobellis, who appeared in visuals. Campaign elements closed the sale with the direct call to action of “It’s in Lindsey’s Fridge, Add it to Yours.” Participating stores outperformed non-participating stores.
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