Mobile apps Archives - Chief Marketer

Top 2019 Digital Marketing Trends and Predictions

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

Acquisition

Self-driving PepsiCo Snackbots Invade California Campus

Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot.

Acquisition

Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

Acquisition

7-Eleven Adds 3 Million Loyalty Members with Points Giveaway

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

MarTech

Building Mobile Apps That Solve Pain Points: 3 Tips

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

Acquisition

7 Tips to Get Consumers To Download Retail Apps

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

Acquisition

Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

MarTech

3 Steps to Engage Mobile App Users

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

MarTech

Creating Mobile Apps That Meet Customer Expectations

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

Mobile

3 Steps to Choosing the Right Mobile Sales App

Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.