Topic | Lead generation


Generating Better Reports for Lead Gen Feedback

|  by David T Scott

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!


Lead Generation Challenges

|  by Chief Marketer Staff

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.


Video and B2B Lead Gen Success

|  by Chief Marketer Staff

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.


Study Shows Lead Generation Struggles

|  by Chief Marketer Staff

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.


4 Tips for Selling to CMOs

|  by Beth Negus Viveiros

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.