Experiential
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Engagement
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Engagement
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
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Engagement
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
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Acquisition
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Engagement
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Direct Marketing | Print
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Engagement
New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
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Acquisition
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Engagement
Old Bay Expands to Craft Beer, the Freezer and New Partners
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
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Digital
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
