Experiential
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Agencies
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Agencies
Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.
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Agencies
Why Brands Should Pay Attention to College Football
Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.
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Agencies
The ROI of Live Event Marketing
Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.
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Agencies
Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
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Agencies
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Agencies
Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
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Agencies
Top 6 Holiday Retail & Consumer Trends
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
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Agencies
Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.
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Agencies
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
