AI
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MarTech
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
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Technology
How to Personalize AI to Optimize Business Processes With Custom GPTs
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
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MarTech
When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.
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MarTech
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
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Digital
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
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Digital
GenAI in 2024: Three B2B Marketing Predictions
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
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Technology
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
How marketing and PR can work together on integrated, AI-driven strategies.
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Digital
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
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Events
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer’s latest Pulse survey, on AI in events.
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Technology
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.