Marketers like to be disruptive. After all, that’s the whole purpose of all the effort, right? The practice of marketing has seen innovation since it was conceived, and all along the way, marketers have found ways to be disruptive, to get into consumers’ faces, including street teams, viral and ambush marketing.
Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from innovative campaigns and strategies by Keurig, Progressive, JC Penney and others.